Urban brand building
The core value of a brand represents the biggest and most fundamental benefit that a product or service brings to the public.The core value of a city's brand not only reflects the business competition and social reasons of a city, but also represents the maximum benefits that a city can bring to all social members.
The core value of a brand is the soul of a city. The environment, resources, culture, history, economy and people themselves are all elements that constitute and determine the brand value of a city.
On May 21, 2019, Zhang lei, county mayor of Panshan county, Liaoning province, Han jian, deputy director of county government office, Lu ke, director of China social and cultural development foundation, Yao xi, director of industry and finance committee of China association for the promotion of ethnic trade, and Yu zhiyang, deputy director of industry and finance committee of China association for the promotion of ethnic trade visited PS-CC Group for inspection and visit.Zhao Xingpeng, chairman of PS-CC Group, Zhai Hongtao, shareholder and Wang xinrui, vice President, accompanied the Panshan delegation to visit the overall environment of PS-CC Group, and introduced the development plan, operation mode and business scope of PS-CC Group in detail. Then the two sides had an exchange discussion on urban brand construction.
![PS-CC Information | Seek the soul of the city and create the brand value of the city]( "PS-CC Information | Seek the soul of the city and create the brand value of the city")
![PS-CC Information | Seek the soul of the city and create the brand value of the city]( "PS-CC Information | Seek the soul of the city and create the brand value of the city")
Panshan county, jurisdiction county of Panjin city, Liaoning province, is located in the north of Panjin city, the lower reaches of Liaohe river, the shore of Bohai sea. Local mineral resources, land resources, water resources, forest resources are relatively rich. Panshan county is 'Liaoning province comprehensive strength ten counties', 'China's first crab industry county', 'Liaoning provincial leisure agriculture and rural tourism demonstration county'. On December 13, 2018, it was selected into the list of competitive zones of agricultural products with Chinese characteristics.
![PS-CC Information | Seek the soul of the city and create the brand value of the city]( "PS-CC Information | Seek the soul of the city and create the brand value of the city")
Based on previous investigations and investigations, PS-CC Group and Panshan county delegation had in-depth communication at this symposium, further clarifying the direction and demands of bilateral cooperation and reaching strategic cooperation consensus.Panshan county is rich in natural resources, more Yuanyang ditch red beach scenic spots, sweet water lake, red flag lake, red rock Korean village and other scenic spots. PS-CC Group will use its own top design thinking, while introducing international resources, to do a good job in urban brand building for Panshan county, creating a new Panshan with new development and breakthrough.
![PS-CC Information | Seek the soul of the city and create the brand value of the city]( "PS-CC Information | Seek the soul of the city and create the brand value of the city")
![PS-CC Information | Seek the soul of the city and create the brand value of the city]( "PS-CC Information | Seek the soul of the city and create the brand value of the city")