PS-CC Dynamic | Continues the new chapter of rural brand building - reaching strategic cooperation w

2018-01-29
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TheGuiding opinions on promoting the integrated development of rural primary, secondary and tertiary industries, issued by the general office of the state council on January 4, 2016, emphasizes,"Push forward the supply-side structural reform of agriculture, focus on building a modern industrial system that integrates agriculture with secondary and tertiary industries, and form a new pattern of rural development with urban-rural integration",General secretary Xi Jinping also stressed several times, to the extension of agricultural industrial chain, value chain, cross fusion, to promote the 123 industry requires us to promote agricultural adjustment, constantly optimize the layout of agriculture, speed up the development of agricultural management and agricultural electricity joint distribution way of modern agricultural products such as flow, expand and develop the ecological agriculture, leisure, culture and other functions.

In October 2017, chairman Zhao Xingpeng paid an inspection visit to Japan's MOKUMOKU Farm, a successful case of international convergence of primary, secondary and tertiary industries. He was warmly received by the chairman of the board of the farm, Song Wei shangzhi, and reached the cooperation intention.


光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

Mokumoku Farm chairman SongWei shangzhi and Zhao Xingpeng, chairman of PS-CC Group

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

Mokumoku Farm entrance

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

The produce supermarket at the entrance of Mokumoku Farm

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

 Open pigsty, viewing, breeding in one

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

 Every farmer has a photo introduction


Zhao Xingpeng visited the main functional area of MOKUMOKU Farm and discussed with Mr. Songwei about the international cooperation on MOKUMOKU operation mode.After two months of continuous communication and discussion, Mr. SongWei expressed his willingness to reach a deep strategic cooperation with PS-CC Group. In the future, PS-CC Group will upgrade the rural brand construction mode on the basis of MOKUMOKU Farm mode and continue the new chapter of PS-CC rural brand construction.


MOKUMOKU is a farm on the outskirts of Yihe city in Japan's triple prefecture. This farm starts from the family education, takes the family as the main demand group, develops by the farmer pig management association, takes the nature, the agriculture, the pig as the theme studio farm. With family and students as the main customer group, emphasizing close to nature and family warmth, a theme farm has been established that integrates production, processing, sales, leisure and sightseeing agriculture and network shopping.


The farm can be divided into four regions, providing services such as sightseeing tour, parent-child science popularization education, product exhibition, catering food, leisure experience, commodity purchase and vacation accommodation. The seamless integration of agricultural links and cultural tourism products forms a closely related agricultural tourism industry chain.

 

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


The entrance of the farm is mainly shopping area, including vegetable trading market, milk workshop, village restaurant, food square and so on. In the vegetable market, farms work with neighboring farmers to provide fresh vegetables to consumers. At the same time, all planting farmer photos and name of the product will be listed. Consumers can clearly know where their vegetables are produced and who grows them.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


The farm has skillfully packaged the shops selling processed products into theme pavilions. For example, there are many products of pork production and processing in the pig theme pavilion, char siew pavilion, sausage theme pavilion and so on. And the pork of local breed still can let consumer taste directly through the means of cooking in dining-room. All kinds of milk products will be sold in the milk workshop.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


In terms of leisure experience, the farm skillfully provides visitors with viewing through piglet training park, which is also the main place for raising pigs. Every day, the keepers will release the pigs in the garden, and visitors can see the pigs at a distance outside the house. Visitors can also feed piglets in a breeding house.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


The ranch provides visitors with a view and experience of the milking process of cows, as well as various kinds of animals such as cows, sheep and ponies. There are different set of activities in the ranch from Monday to Sunday, including feeding, milking, working in the ranch and so on.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


In addition to the two farming attractions, the farm also has two handmade experience halls for visitors to make their own sausages.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


As the farm experience program is very rich, the farm also provides accommodation for visitors. Besides the core experience of shopping area, there are many fields of their own in the surrounding farm, growing vegetables and flowers. So MOKUMOKU Farm is not a complete leisure and sightseeing farm, it still has enough production capacity.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作


The most rewarding part of the farm is the clever combination of production, processing, sales and tourism experience to create a circular business model. Of course, more importantly, the details of the farm are very thoughtful, such as setting up a lactation room for parents and children, packaging of products, arrangement and explanation of activities, introduction of farmers, and so on.

光合动态 | 续写乡村品牌建设新篇章——与日本mokumoku农场达成战略合作

MOKUMOKU Farm really applies the sixth industrialization and green environmental protection to the acme farm. "The sixth industry" is the concept of big agriculture and big food, which is a big integration from field to table, and also represents the future advanced development direction of agricultural industrialization enterprises."The sixth industry" is the concept of big agriculture and big food. It is the big integration from field to table, and also represents the advanced development direction of agricultural industrialization enterprises in the future. Because by industry classification, agriculture, forestry and water industry belongs to the first industry, processing and manufacturing industry is the second industry, and sales, service and so on are the third industry."1, 2, 3" is equal to 6, "1 times 2 times 3" is also equal to 6. This is the connotation of "The sixth industry".


 
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