Different from the traditional real estate development mode, PS-CC Group adheres to the ecological development concept of "Inheriting culture, putting people first and casting brand".In the process of urban brand development, cultural mining is carried out first, and cultural elements are applied to planning and construction to shape urban character through culture. Secondly, pay attention to industrial development and implant international industrial resources that match local ones. Then, it improves the added value and reputation of urban economy through the brand communication of globalization.On the mode of operation, deal effectively with the government and residents, with the project company as operation platform, give play to the role of government guidance, market operation, to enhance the level of urban development as the ultimate goal, deeply involved in operation, implement equity capitalization, normalized service, benefit sharing, fully guarantee the steady development efficiency of the implementation.