The core value and goal of rural brand construction

“Shennong Era” is a brand IP built on the basis of Yanghe regional agriculture, supported by science and technology, linked by culture and with brand output as the core goal. "Shennong Era" excavates the Chinese farming culture, creates the characters that conform to the aesthetics of the times and have artistic value based on historical figures, and integrates the historical and cultural stories to evolve, forming a set of brand IP with promotional value.